Why Every Real Estate Broker and Salesperson Should Add a World Real Estate Network to Their Website
ICIWorld® has been helping real estate brokers and salespeople network real estate information since 1994. In Canada, we refer to ICIWorld as an Information Listing Service (ILS). It is designed to help licensed real estate professionals network and share information about buying and selling, including opportunities that may not be on MLS®.
It is all about match-making.
To learn more, visit www.ils.realestate.
Real Estate Professionals Are Matchmakers
Doctors refer patients to specialists. Lawyers refer clients to specialists. In real estate, referrals are also a normal and important part of the profession — and brokers and salespeople can earn referral income when connections are properly made.
That is why a world real estate networking system on your website can be so valuable. When someone visits your website and searches for real estate opportunities anywhere in the world, that activity can trigger a lead for you.
Your website can become more than a brochure. It can become a networking tool.
What ICIWorld Helps Brokers and Salespeople Do
ICIWorld provides real estate information and listing services in a broker-centric, purposeful way. Members can:
- Advertise and market MLS® listings in an additional searchable format
- Network confidential buying and selling information
- Post “Haves” — properties, businesses, or opportunities available
- Post “Wants” — buyers, tenants, investors, and acquisition requirements
- Promote exclusive opportunities that may not be on MLS®
- Generate inquiries from their own website
- Use IDX-style links to display real estate opportunities worldwide
This gives brokers and salespeople another way to serve the public, create connections, generate referrals, and uncover business.
Why Haves and Wants Matter
A “Have” is an opportunity. A “Want” is a buyer, tenant, investor, or client requirement.
Many real estate opportunities begin as conversations. Someone may say:
“I may sell if you bring me the right buyer.”
“I am looking for an apartment building, plaza, business, farm, development site, or investment property.”
“I do not want to go public on MLS® right now, but I would consider the right offer.”
Those thoughts and conversations can become real estate opportunities. ICIWorld was built to help licensed real estate professionals network that information properly, confidentially, and professionally.
The Advantage of Having the Network on Your Website
When you add the world real estate network to your website, your clients and prospects can search both MLS® listings and exclusive information-style opportunities from one place — your website.
This can help you:
- Keep people coming back to your website
- Show clients that you are connected beyond your local marketplace
- Trigger leads from buyers, sellers, investors, and other brokers
- Create referral opportunities anywhere in the world
- Demonstrate that you have access to more than ordinary public information
Clients can also save your website to their mobile phone as a shortcut. It looks like an app, but uses no phone storage. This gives you a major competitive advantage because your website stays visible on their phone.
Exclusive Opportunities: Our Practical Definition
Our practical definition of an exclusive opportunity is simple:
Any real estate buying or selling opportunity that is not currently on MLS®.
There are many legitimate reasons why something may not be on MLS®. The owner may not be ready to sign a listing agreement. The situation may require confidentiality. Or the owner may simply say, “Bring me a buyer, and I will pay you a commission.”
ICIWorld teaches brokers and salespeople how to handle this information carefully, including how to protect confidential details and avoid identifying a property without proper authority.
Are You Using the Other 50% of Your Real Estate Licence?
Many brokers and salespeople focus only on MLS® listings. MLS® is important, but it is not the whole marketplace.
In our opinion, many real estate professionals are only using 50% of their licence if they are not also networking Haves and Wants.
Every day, brokers and salespeople hear about buyers, sellers, investors, tenants, landlords, business owners, developers, and confidential opportunities. If that information is never networked, possible connections may be missed.
Simple Member Tools
Members can log in, click “Manage Listings,” and add, modify, delete, update, or mark listings sold. Haves and Wants can be added in minutes.
A special display switch allows listings to appear on participating broker websites worldwide. The broker who provides the network on their website receives the inquiry from their website.
This means ICIWorld can help each broker and salesperson turn their own website into a lead-generating real estate information network.
Membership Options
ICIWorld membership is designed to be affordable and practical.
- Monthly option: $30 per month, stop anytime
- Introductory special: $240 for 15 months, equal to about $16 per month
- Annual renewal: $480 per year
- Referral benefit: refer one new member and receive a 50% renewal discount
- VIP Corporate Discount Card included with annual membership
In practical terms, you can start using the service, receive training, and begin networking Haves and Wants very quickly.
Onboarding and Training
ICIWorld provides personal onboarding to help members get started properly. A one-time training session can help you learn:
- How to handle confidential information correctly
- How to add Haves and Wants
- How to modify, update, and manage your listings
- How to network information through social media and email
- How to install World Real Estate Links on your website
- How to place your website on your mobile phone as a shortcut
- How to help clients do the same
- How to subscribe to listing updates and newsletters
- How to attend monthly online networking sessions by Zoom
- How to ask better questions daily to uncover opportunities
Networking Starts With Questions
Real estate opportunities often begin with simple questions:
- Would you consider selling if I could bring you the right buyer?
- Are you looking to buy, sell, lease, invest, or expand?
- Do you know anyone looking for a property, business, investment, or development opportunity?
When you ask better questions, you uncover more opportunities. When you network those opportunities properly, you give yourself and others a better chance to make connections.
Never Stop Networking
ICIWorld was built to help real estate brokers and salespeople serve the public, generate leads, create referrals, and make connections that can lead to transactions.
If you have a buyer, network the Want.
If you know of an opportunity, network the Have.
If you have a website, make it a real estate networking resource.
Since 1994, ICIWorld has specialized in helping brokers and salespeople professionally network real estate information. The more members participate, the more powerful the network becomes for everyone.
Never stop networking. Never stop asking questions. Never stop making connections.
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