A PRACTICAL COMMERCIAL REAL ESTATE EXAMPLE
One Conversation Could Become Your Team’s Next Commission
Valuable real estate information is heard every day. The question is whether it gets working before the opportunity disappears.
Hello,
In my previous email, I introduced how ICIWorld® helps commercial real estate professionals network Haves, Wants, buyer requirements and opportunities that may never appear on MLS®.
Here is a simple example of how information heard in an everyday conversation could become real business.
Imagine an Owner Says:
“I would sell my property or business if someone brought me the right buyer—but I am not ready to formally list it.”
At that moment, the broker has learned something valuable.
There may not yet be a signed listing agreement. There may be no advertising campaign and no MLS® exposure.
But there is a potential opportunity—and somewhere, another broker may already represent the buyer.
The information only has business value if the right people can discover it in time.
How the Opportunity Could Develop
1. Recognize the information.
The broker understands that the owner’s comment may represent a genuine opportunity.
2. Clarify the important details.
The broker asks about the property or business, approximate price, location, timing and conditions.
3. Place the opportunity confidentially.
Without identifying the owner or exact address, the broker can describe the general opportunity through ICIWorld, subject to applicable brokerage policies, laws, rules and written authority where required.
4. Connect with an interested broker or buyer.
Another professional searching for that type of property, business or investment may contact the posting broker.
5. Obtain the necessary agreement and proceed professionally.
If genuine interest develops, the broker can return to the owner, obtain the appropriate listing or written authorization, and work toward a possible transaction.
THE POTENTIAL RESULT
One Conversation.
One Connection.
One Possible Commission.
There is never a guarantee of a transaction, but the opportunity cannot develop if the information remains only in someone’s memory.
Multiply This Across an Entire Team
Consider how many conversations the members of your brokerage have every week with owners, investors, buyers, tenants, landlords, developers and business operators.
Each team member may hear different information. One may know about an owner considering a sale. Another may have a buyer looking for exactly that type of opportunity.
ICIWorld gives the team one place to make those Haves and Wants searchable, current and available for possible connections.
Think with ICIWorld
Encourage every member of your team to ask:
✓ What do my buyers want?
✓ Which owners may consider selling?
✓ Who needs space, land, financing, a business or an investment?
✓ What valuable information am I carrying in my mind right now?
Then get that information working.
Timing Matters
Buyer and seller situations can change quickly. That is why ICIWorld encourages members to keep their information current and less than 90 days old.
REAL-WORLD RESULTS
More Than $1 Billion
ICIWorld members have reported more than $1 billion in completed real estate transactions using information networking principles.
Let Us Show Your Team How It Works
I would be pleased to provide a complimentary 20–30 minute Zoom presentation demonstrating how your team can recognize, post, search and work real estate information.
Membership is only $30 per month.
Explore the Proof
Read Member Testimonials and Success Stories
Information Sitting in Someone’s Mind Cannot Be Found
Recognize it. Clarify it. Place it. Keep it current. Let it begin working for your team.
Kind regards,
Gary Nusca, CCIM, CIPS, Broker
Founder and Manager
ICIWorld® Association of Real Estate Brokers and Salespeople
www.iciworld.com