ICIWORLD® INFORMATION LISTING SERVICE
Are You Using the Full Power of Your Real Estate Licence?
MLS® + ILS = More Opportunities to Connect and Do Business
ICIWorld® is designed to work alongside MLS® by helping real estate brokers and salespeople network Haves, Wants, buyers, sellers, tenants, investors and appropriate confidential opportunities.

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🔹 1. Think Like a Matchmaker

Real estate professionals bring people and opportunities together.

Every day you may speak with buyers, sellers, investors, tenants, landlords, developers, business owners and other real estate professionals.

Every meaningful conversation can contain information that could lead to business.

🔹 2. Haves + Wants = Both Sides of the Market

HAVE: Something available for sale, lease or another opportunity.

WANT: Something a buyer, investor or tenant is actively seeking.

If you have a buyer looking for an apartment building, land, retail plaza, business, industrial building, development site or investment property, don’t keep the requirement sitting in your notebook or CRM.

If you don’t tell the network what your client Wants, how can the person with the Have find you?
🔹 3. Some Major Commercial Transactions Can Begin With a Want

A salesperson has a tenant or investor looking for something.

They place a Want.

Another broker knows an owner who has exactly what is needed.

The professionals connect.

Without the Want, those two people might never have found each other.
🔹 4. Search ICIWorld Intelligently
Looking for a type of business?
Use Keyword Search.
Looking for apartment buildings?
Choose the Apartment Building category.
Looking for property for sale or lease?
Search the Haves.
Looking for buyers, investors or tenants?
Search the Wants.
Working within a budget?
Sort by price to quickly zero in on the range you need.
🔹 5. Start With Fresh Information — Then Expand Your Search

ICIWorld normally displays information less than approximately 90 days old so you can begin with recently updated opportunities.

But one of the biggest mistakes you can make is stopping there.

Real estate professionals get busy. They do not always update every Have or Want.

An older posting could still identify:

✔ An active buyer
✔ An owner still considering selling
✔ A property still available
✔ A tenant still looking
✔ A broker active in that property type
✔ Someone who knows about another opportunity

An older posting can create a brand-new conversation today.
🔹 6. The Listing May Be Valuable. The Person Behind It May Be Even More Valuable.

This may be one of the most important concepts behind ICIWorld.

Do not look at ICIWorld simply as a database of properties.

Look at it as a database of people with whom you may be able to do business.

Perhaps the property you call about has already sold.

The broker may know about another building coming to market, another owner considering selling, a buyer searching for something else or a confidential opportunity that has not yet been broadly advertised.

The information creates the introduction. The relationship can create future business.

🔹 7. Plant Seeds

Not every telephone call has to produce a transaction today.

You might tell another professional:

“I have a qualified investor looking for apartment buildings between $5 million and $10 million. If you hear of anything, please call me.”

Nothing may happen today.

Two weeks later that broker meets an owner.

Who might they remember?

You.

That is networking.

🔹 8. Don’t Become a Real Estate “Secret Agent”

You can know about a wonderful opportunity.

You can know a serious buyer.

You can know an owner considering selling.

But if nobody in your professional network knows about it, who can make the match?

Appropriate information should be working for you — not sitting silently in your head, notebook, email or CRM.
🔹 9. MLS® + ILS Can Work Hand in Hand

MLS® is an essential marketplace for properties represented and marketed under applicable listing and MLS® requirements.

ICIWorld’s Information Listing Service helps licensed professionals communicate Haves, Wants and appropriate opportunity information.

Particularly in commercial real estate, professionals may learn about opportunities before they become conventional listings.

The objective is not to avoid professional rules.
The objective is to discover opportunities while complying with applicable laws, RECO/TRESA requirements, brokerage policies, privacy obligations and MLS® rules.

Where agreements, authorization or other documentation are required before identifying, showing or marketing a property, put those requirements in place before proceeding.

🔹 10. Confidential Information Is Part of Professional Business

Many professions work with confidential information while protecting the identity and interests of the people involved.

Real estate professionals can also communicate appropriate opportunity information while protecting confidential details and observing their professional obligations.

ICIWorld members have been networking real estate information since 1994.

Share enough appropriate information to discover a potential match. Protect information that should remain confidential. Put the proper agreements and permissions in place before disclosure or showing where required.
🔹 11. Your Buyers May Be Among Your Most Valuable Opportunities

Ask yourself:

“What are my clients looking for right now?”

Then consider placing appropriate acquisition criteria into ICIWorld.

Your Want effectively tells the marketplace:

“I have demand. Who can supply it?”

That creates the possibility of opportunities coming to you.

🔹 12. What Is One Additional Connection Worth?

One professional connection can become:

✔ A showing
✔ A listing
✔ A referral
✔ A cooperating transaction
✔ A new client relationship
✔ An opportunity you did not previously know existed

The important question is not simply, “What does membership cost?”
What could one additional successful connection be worth to you?
HERE IS SOMETHING TO THINK ABOUT…
What If One Free Question Could Help Lead to Your Next Commission?

There are simple questions real estate professionals can ask that may uncover opportunities which otherwise remain invisible.

What is the question?

Make an appointment with us. We will show you.

MAKE AN APPOINTMENT

Search • Connect • Do Business Worldwide

Don’t simply search for properties.

Search for opportunities.

Don’t simply collect contacts.

Build relationships.

Don’t simply wait for tomorrow’s listings.

Help discover tomorrow’s transactions.
Plant the Seed Today.
Make the Connection Tomorrow.
Turn Information Into Business.

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Professional practices and requirements vary by jurisdiction, property type, brokerage and circumstances. Members should follow all applicable legislation, regulatory requirements, privacy obligations, brokerage policies and MLS® rules.