"How To Use the Powers of the Internet"
with Gary Nusca, CCIM

A lot of money is being made with the Internet and real estate information and this presentation will demonstrate how you can make it all work to serve your clients and prospects. We call it "working smarter not harder."

Presentation for

Sault Ste. Marie Real Estate Board
477 Queen St. East, Suite 206
Sault Ste. Marie, ON P6A 1Z5

Tel: 705.949.4560

October 19, 2011 1:00pm-4:00pm

RSVP: Greta Wilson, Executive Officer's Assistant

The Marconi Club

"It is all about networking"

For Commercial Real Estate Brokers and Salespeople
For Residential Real Estate Brokers and Salespeople
For full time, part time, and retired salespeople.

How To Use the Powers of the Internet can include:

  • Internet Number 1 Marketing Tool in History
  • Growth of the Internet to over one two billion people - How to reach out to them effectively
  • The Impact of the Internet on Commercial Real Estate
  • The Impact of the Internet on Residential Real Estate
  • Profile of the Internet User
  • Cutting Edge Technology using the Internet
  • Growth of the Internet to over one billion people - How to reach out to them effectively.
  • The Power of the Internet.
  • Number of deals and types of deals being sold.
  • Internet Leads
  • How information identifies people with whom you can do business
  • How to reach principals effectively.
  • Open and exclusive listings - a model that works.
  • Public information versus private information.
  • Don’t forget the buyers. Work the "Wants."
  • Value added services appreciated by the public - information handling. Do you have the skills?
  • Powerful features of the Internet
  • Powerful Marketing Techniques
  • Powerful Listing Tools
  • Print and Newspaper versus the Internet
  • Email - group sends, list services, automatic generation to reach thousands
  • Email - automatic drip marketing campaigns
  • Email - Information Overload Problems - Spam Solutions.
  • Web Sites - A platform to communicate
  • Web Sites - Add content that makes you money . . .for the rest of your life
  • Web Sites - How to Promote Your Web Site, Search Engine Optimization
  • Web Sites - Philosophy of a web site, without this understanding you still won't make money.
  • Web Sites and information - Material Defects - Why some are making money and others are not
  • Web Sites - Why they are like billboards, how they all can make you money.
  • Information - Open and exclusive listings - a model that works
  • One thing better than listing and selling real estate
  • Working the "Wants" It's half the marketplace.
  • Some of the biggest deals start from the Wants. See how and why.
  • Powerful Marketing Techniques
  • Powerful Listing Tools
  • Number one thing public wants
  • Number one thing realtors can give
  • Number one thing they are not doing
  • Number one thing so easy to do
  • Fraud on the Internet - What to watch out for.
  • Print and Newspaper versus the Internet
  • Training - upgrading skill talents, information handling value added services
  • Technology on saving money world wide phone calling free, and more.
  • How brokers and salespeople are missing doing deals and do not realize it
  • Tools for a "Broker's Information Tool Box"
  • Broker’s biggest responsibility regarding important information
  • "Material Defects" in memberships that you may have on different services. You miss one item and you miss doing deals and do not realize it.
  • Looking for private money and how to find.
  • more . . .

Presentation - Gary Nusca, CCIM


Gary Nusca, CCIM has been in the real estate business since 1972. He studied engineering in university. He has owned, managed real estate on his own account and has managed real estate brokerage offices, marketed new home subdivisions, commercial real estate and has been involved in over 1,000 transactions. He started his CCIM education in 1985 and obtained his CCIM designation in 1993. He is Past President of the Central Canada CCIM Chapter, Past Chairman of the CCIM International Commercial Real Estate Conference at the Westin Harbour Castle Hotel in Toronto 1999. He has participated and has participated and helped run many Have and Want Marketing Sessions where in some cases over two hundred million dollars have been presented over a one and two day period. He is also an Accredited Mortgage Professional AMP.

Since 1990 he has specialized in helping registered real estate brokers and salespeople make money using computers, information technology and the Internet in the commercial real estate business to serve the public.  His company was the first on the Internet for real estate in 1994. It was his vision to explore and develop technology and the Internet as a major benefit to the real estate industry.

He has been a guest speaker, presenter, exhibitor and/or held marketing sessions at the following real estate boards and events:

  • Residential and commercial real estate offices too numerous to mention.

  • Toronto Real Estate Board

  • Metropolitan Hamilton Real Estate Board

  • London Real Estate Board

  • Oshawa Real Estate Board

  • Vancouver Real Estate Board

  • Ottawa Real Estate Board

  • Canadian Real Estate Association National Conference

  • National ICI Council Marketing Session

  • CCIM Marketing Sessions

  • Vancouver CCIM Chapter

  • Central Canada CCIM Chapter

  • Arizona CCIM Chapter

  • Financial Forum Toronto

  • Investor Groups, Clubs

  • TREB Expo

  • TREB Realtor Quest

  • Fort Lauderdale Investment Show

  • Real estate investment clubs and groups.

  • PM Expo, Construct Canada

  • National Real Estate and Cyber Convention and Exposition

  • American International Real Estate Expo & Conference

  • Panama Expo

  • Other real estate conventions, conferences, expos, world wide

  • Numerous real estate company seminars and presentations.

  • Commercial real estate organizations, groups, etc.

Today his company ICIWorld.net is one of the largest in the world, with literally tens of thousands of unique viewers, over million hits per month, with 50-100 listings per day coming on line, over ten thousand of EMails distributed daily. There are over thirteen computers doing various things with the main server in San Jose, California. Programming is by a former senior search engineer from the Nortel Corporation. There are several hundred members reporting deals regularly. 

He is going to share his insights into the business and the exciting opportunities that the Internet and information technology present to the commercial real estate industry . . . worldwide.

He has served on the Executive of the Central Canada CCIM Chapter for many years and has offices in Toronto and Hamilton.

Gary Nusca, CCIM is available by EMail or by phone 416-214-4875.

Results Written Evaluation Forms Seminar ICI Group

General Comments:
Great Organized Presentation, Meaningful, "Box Busting," dynamic, passionate, dedicated, exciting, appears worth trying, good info, opens your mind to think out of the box, good class, just super, very good.

Knowledge of Subject Matter:
Tops, Masterful - owns it! excellent, good, very good

Relevance to your business
Important, very, very relevant, can be, good, excellent, everything - you opened my eyes bigger than they have been, we'll see: may be the way for me to leverage my skills and experience.

Results Written Evaluation Forms Seminar ICI Group
General Comments:

  • Eye opening

  • Most interesting and informative

  • Looks like a great service

  • You were able to get me very interested in adding your service to our "tool box"

Knowledge of Subject Matter:

  • Excellent

  • Good

  • I thought the instructor had a firm grip on the topic

  • Excellent

Relevance to your business

  • 110%

  • Very good

  • Total

  • 100%

  • Very

Relevant Web Sites

A lot of money is being made with commercial real estate and residential real estate information and the Internet.  This presentation will demonstrate and teach techniques and provide skill talents on how to take advantage of the Internet. The bottom line is it helps you provide better services for yourself, make money, provide great services to the public and others and helps you work smarter not harder.


Since 1994